Digital Marketing

Tuesday, 13 May 2014

Digital Marketing

Knowing Google Update improve ranking and website traffic. Today online business become popular for mostly people. SEO is part of Digital or web marketing. Google regularly updates its algorithm. Panda and Penguin Algorithm updates brings major changes than any other changes. See all major updates made by Google in 2013 and 2014.
Adwords is online advertising service that place advertisement copy at top or bottom or beside. Everyday several changes are made in adwords. Advertisers expect improvement in workflow efficiency, compaign planning, analysis, reporting, opportunity identification and testing.
If you want to survive with better ranking of your website in this competitive world, then you must follow seo tips and tricks. Content marketing become most important part of SEO. Content must be according to need of audience. Regularly fresh content shows that site is alive or growing. Google updates rely on social signals as activee human curation of good content.

Social Media become important part for getting online traffic. People like to share information about product or service online through social networking sites like facebook, twitter, myspace, blogs and forums. Web traffic defines popularity of website. SMO compaigns are made to drive more traffic on your ebsite and attract customers.

Adsense are programs that are usd to create and place banner on website. To maximize your adsense income you should use as maximum possible traffic generating techniques. Quality content greatly effects on customers.

Sponsored links i.e. ppc they display advertisement when query matches advertisers keyword.

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LINK BUILDING

LINK BUILDING become Link Earning in 2014.Quality of link matters rather than its quantity. Quality of links determine ranking of your website.Google’s Penguin update give importance to the quality of your links.
Dont's while building links:-
1.Buying links
2.Trading links
3.Link wheels
4.Using blog networks
5.Anything that smacked of spam, such as excessive or poor quality blog comments and article marketing
6.Links from low-quality or irrelevant sites
You can earn from links by using following tricks:-
1.Creating unique and attractive content so that people naturally linked to it in the course of their editorial and online work
2. Promote your content in front of those people who will share and link to your content
3.Your work should be of high quality that influence people.

TOOLS, SOFTWARES AND PLATFORMS

KNOW YOUR AUDIENCE

Strong digital marketing campaign includes getting to know your audience. SEO is about how you are connecting with your customers.You should make analysis and keep doing search to know what kind of people you are working with and it become easy to inform about your website.
How to get data about your customers?
1. You can get buying details of your existing customers using website analytics. Sort it.
2.You should extend your research. The Web provides a wide range of sources where you can learn more about your targets, using social media to read the publications. You should observe and gather data to know about audience, their language and issues they want to discuss about.
3. You should keep conversations with your customers. By doing this you can understand them and find keywords for marketingIf you have a question that is critical and you can’t find the answer, ask. Customer interviews, focus groups, surveys, and informal one to one chats with customers and prospects can yield critical insights that let you solve a key problem or have a major breakthrough in terms of how to serve your audience.

latest seo updates

Tuesday, 13 May 2014