Introduction to SEO

Wednesday, 2 April 2014

Introduction to SEO

SEO-Search Engine Optimization

SEO means to put your website at first page of Google when anybody search anything related to your website.It is powerful web marketing technique that is used by search engine to rank your website higher than many of the other websites in response to search made by user.Search Engines are text driven. It read content through crawler that use to know about your website.

HISTORY

1995-Yahoo launches its Web Directory

1998-Google and DMOZ launches its web directory
2000-Yahoo uses Google Algorithm instead of Altavista
2001-Page Rank is revealed to users through the toolbar. Arguments about SEO began
2005-No follow tag introduced
2009-Google introduces Caffeine Algorithm
2009-Bing and Yahoo merge
2011-Panda Algorithm update
April 24, 2012-Penguin Algorithm Update
September 27, 2012-Exact Match Domain Update
October 7, 2012-65 Pack Rollout
August 20, 2013-Humming Bird Update
October 4, 2013-Penguin 2.1(#5) Another Penguin Update

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LINK BUILDING

LINK BUILDING become Link Earning in 2014.Quality of link matters rather than its quantity. Quality of links determine ranking of your website.Google’s Penguin update give importance to the quality of your links.
Dont's while building links:-
1.Buying links
2.Trading links
3.Link wheels
4.Using blog networks
5.Anything that smacked of spam, such as excessive or poor quality blog comments and article marketing
6.Links from low-quality or irrelevant sites
You can earn from links by using following tricks:-
1.Creating unique and attractive content so that people naturally linked to it in the course of their editorial and online work
2. Promote your content in front of those people who will share and link to your content
3.Your work should be of high quality that influence people.

TOOLS, SOFTWARES AND PLATFORMS

KNOW YOUR AUDIENCE

Strong digital marketing campaign includes getting to know your audience. SEO is about how you are connecting with your customers.You should make analysis and keep doing search to know what kind of people you are working with and it become easy to inform about your website.
How to get data about your customers?
1. You can get buying details of your existing customers using website analytics. Sort it.
2.You should extend your research. The Web provides a wide range of sources where you can learn more about your targets, using social media to read the publications. You should observe and gather data to know about audience, their language and issues they want to discuss about.
3. You should keep conversations with your customers. By doing this you can understand them and find keywords for marketingIf you have a question that is critical and you can’t find the answer, ask. Customer interviews, focus groups, surveys, and informal one to one chats with customers and prospects can yield critical insights that let you solve a key problem or have a major breakthrough in terms of how to serve your audience.

latest seo updates

Wednesday, 2 April 2014