SEO is different from other marketer

SEO professional has unique skill. They have knowledge as well as creativity. Practices and experiences give them deep knowledge.
What SEO analyst  do:-
1. KEYWORD RESEARCH
Know success of keyword ranking and see traffic on that keyword. Target it and also make improvement in it.
2. ATTRACT VISITORS
Landing page is important to attract visitors. SEO know trick to convert visitors into subscribers and search traffic into revenue.
3. MAKE STRATEGY TO INCREASE SEARCH TRAFFIC
It requires experience to see difference between your organization and your competitors. Know strength of yours and weakness of your competitor.
4. MANAGE REPUTATION IN SERPS
Reputation management SEO is hard work in business. Online presence is important than anything else.

5. IMPROVE SEARCH TRAFFIC
Sometime Internal link structure, duplicate or thin content, page load speed, incorrect XML sitemap cause problem. SEO professionals solve all these types of problems
6. STUDY THE FACT WHEN DROP IN SEARCH TRAFFIC
Technical mistakes, seasonality, penalities affect traffic. SEO analysts uncover cause and build road map to repair the damage. SEO spend time in diagonising problem in this and solve it.
7. EARN AND BUILD LINKS
Today professional SEO know several tactics to do online marketing. Social media, embeddable widgets, content marketing and earn visibility that result in links and rankings.

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Blogging

Blog is informational site on WWW. There were over 156 million public blogs on 16/2/2011. On 20/2/2014,there were 172 million blogs in tumbler and 75.6 million in wordpress.
The term "weblog" was firstly defined by Jombarger. Blogging gain popularity after 1999.
There are various types of blogs:-
1. Personal Blogs-written by an individual like personal diary
2. Microblogging-Post small pieces of digital content like text, picture, video, audio, links on internet etc.
3. Organisational blog-Blog can be used for business purpose to enhance communication and marketing.
Other types of blog include political blogs, health blogs, fashion blogs, travel blogs, educational blogs, music blogs, arts blog etc.
Ads on blogs become new trend to earn money online. Blog shows list of entries in reverse chronological order. Content is must for website. It depends upon website what type of content it need.Personal blog requires observations and reviews in its content. Business related blogs require marketing communication with consumers.
Comments are used to make website interactive. Some websites allow you to leave comment. Comments include tips and show how interesting your website is.
Blogging is good way to keep articles. In blogs , feeds are used as actually that is a function of special software that allows "Feed reads" to access a site automatically looking for new content and post update about that new content to another site. Blogroll provide list of links to webpages to author that are of similar interests. Feed is XML content that is updated regularly. It discover new item automatically and download them to read.
It is important to manage comments. It is quite interesting and link important comments to your blog. It is important to verify that person who is commenting on your website. Permalinks are permanent links to your blog post that is used by another blogger to link to your website.

Blogging Tips

It is difficult to start a new blog. Some bloggers discouraged because of the lack of comments or visits and may get off. There is competition among millions of bloggers, you want to be one of the few hundred thousand blogs that are actually visited. Following are some tips that let you to be a good blogger.

1. Post regularly. A Post  can be of 300-400 words with videos or photos otherwise write post of 600 or more words. The information in post must be worthy.
2. Don't put 'subscribe' and 'vote me' links all over the front page until you have people that like your blog.
3. If possible, use a clean and simple theme.
4. Have fun blogging, comment on other peoples' blogs. 
5. Use catchy titles that is humorous or like asking a question. Your aim should be that reader click on title. 
6. Use Twitter, Google+, Facebook to share your post and make it viral. Use other platforms that are being used by your competitors. 
7. Your audience give their precious time to read your post so build relationships with them. Reply comments on your post and who share your post thanks them. 
8.  Update your blog regularly at least once a week.

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Panda 4.0

A new Panda Algorithm was released named Panda 4.0. Panda 4.0 update effects 7.5% of english queries to a degree as it is made to target spammy queries.
It is not same as other Google Spam algorithm 2.0 or any penguin. Google rather than confirming start rolling updates.
On Google release spam algorithm or payday loan algorithm. Spam Algorithm is international rollout payday loan,viagra are targeted by spam algorithm. It impacts about 0.2% on english queries. It is made to target spammy queries. Original payday loan algorithm launched just about a year ago on June 11,2013.
Google 4.0 was a powerful update that impact has been fascinating to analyze and also impacted many sites across the web.
Websites get hit by Google 4.0 in first week. Panda is designed to remove low-quality content from Google’s search results. Panda 4.0 aims to filter out “thin” content from top rankings. Some companies note press release may get big hit.
Top Press Release sites are checked if they lost any SEO visibility on a large scale since Panda 4.0 hit, and PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google.
The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease? Then you were probably hit.
Panda 4.0 has officially hit the Google search results.
The Panda algorithm was designed to help boost great-quality content sites while pushing down  low-quality content sites in the search results. It always target scraper sites and low-quality content sites in order to provide searchers with the best search results as possible.
Panda 4.0, which Google and Matt Cutts confirmed began rolling out may 20,2014 has definitely caused some waves in the search results.
With the payday loans refresh impacting extremely spammy queries and Panda targeting low-quality content, some webmasters could potentially get hit with both of these or by just one or the other.


 Even payday loans and also a big Panda update, And still, some people are waiting for that big Penguin refresh.
Google has said previously that they try not to throw multiple updates at once or within a very short period of time, so it is interesting that they pushed out two completely unrelated updates – although updates that could both impact some the same sites – within a couple of days.
Releasing two back-to-back updates makes it a lot harder for webmasters to analyze the changes and what specifically was targeted in these updates, and could affect Google's ability to evaluate how well (or not) the two updates worked.
Panda first blazed onto the scene in february 2011 , and was believed to be Google's response to criticism of how well content farms were ranking. Google later announced that they internally called it the big Panda update, after Navneet Panda, the Google engineer who created it.
It is not a surprise if rank of your website drop due to Panda 4.0 – especially sites that have  low quality content. Definitely we will see more results in the next few days as webmasters and SEO professionals have a chance to evaluate the changes and what might have caused sites (either their own or competitors) to either rise or fall in Google's search results.

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Web 2.0-Introduction to linkwheel

The term "Web 2.0" was first coined in January 1999 by Darcy DiNucci, a consultant on electronic information design. This system  breaks  the old model of centralized Web sites and moves the power of the Web/Internet to the desktop.  O'Reilly Media and MediaLive hosted the first Web 2.0 conference in 2004, then it get popularity . Netscape framed "the web as platform". Bloggers and by technology journalists were chamiopns of web 2.0 in beginning. Web 2.0 sites allow users to do  many more things other  than retrieve information. User not only read but also can write or contribute to the content in friendly manner. Cloud computing is an example of Web 2.0 because cloud computing is simply an implication of computing on the Internet. Web 2.0 offers all users the same freedom to contribute.Features of web 2.0 include:Folksonomy- It  allows users to collectively classify and find information for free.Rich User Experience- dynamic content; quick response to user input

User as a Contributor- information flows two ways between site owner and site user by means of evaluation, review, and commenting

Long tail- services offered on demand basis; profit is realized through monthly service subscriptions more than one-time purchases of goods over the network

User Participation - site users add content for others to see

Basic Trust - contributions are available for the world to use, reuse, or re-purpose

Dispersion - content delivery through file sharing and permalinks

Mass Participation

Social networking sites

User created Web sites

Self-publishing platforms

Tagging

Social Bookmarking

Search

Finding information through keyword search.

Links

Connects information together into a meaningful information ecosystem using the model of the Web, and provides low-barrier social tools.

Authoring

The ability to create and update content leads to the collaborative work of many rather than just a few Web authors.

Tags

Categorization of content by users adding "tags" — short, usually one-word descriptions — to facilitate searching, without dependence on pre-made categories 

Extensions

Software that makes the Web an application platform as well as a document server. For example- Adobe Reader, Adobe Flash, Oracle, ActiveX, QuickTime etc.

Signals

Web 2.0 is described in three parts:

 RIA —Rich Internet Application. It defines the experience brought from desktop to browser whether it is from a graphical point of view or usability point of view. Some buzzwords related to RIA are Ajax and Flash.

WOA —Web-oriented architcture is a key piece in Web 2.0, which defines how Web 2.0 applications expose their functionality so that other applications can  integrate the functionality providing a set of much richer applications. Examples are feeds, RSS, Web Services, mash-ups.

Social web — defines how Web 2.0 tends to interact much more with the end user and make the end-user an integral part. The social Web consists of a number of online tools and platforms where people share their perspectives, opinions, thoughts and experiences. Web 2.0 applications tend to interact much more with the end user.

The client side technologies used in Web 2.0 development include Ajax and Java Script frameworks such as YUI Library, Dojo Toolkit, MooTools, jQuery, Ext JS and Prototype Javascript Framework.

 The server side technologies are PHP, Ruby, Perl, Python, Enterprise Java and Microsoft.NET Framework.

Web 2.0 in Marketing

Web 2.0 offers an opportunity to engage consumers for marketers.  Web 2.0 tools are widely used to collaborate with consumers on product development, service enhancement and promotion by marketers. Companies can use Web 2.0 tools to improve business relations with both its business partners and consumers. Among other things, company employees have created Web sites that allow users to add, delete, and edit content — to list answers to frequently asked questions about each product, and consumers have added significant contributions. Web 2.0 offers financial institutions abundant opportunities to engage with customers. Networks such as Twitter, FB become common for spreading messages. 

Linkwheel, a tool for any website use for submitting content to web 2.0 platforms. It is use for web promotion. It link content with main site.

As  web 2.0 is use to take backlinks for your website. Your website get link with othr websites. Linkheel remains because  of domain authority, free to host website & RSS to get good result.

Linkwheel has web 2.0 platforms i.e. free blogger or website with content ,video and RSS sites.  It improves ranking by making a real looking linking pattern  when  search engine crawls and site get links from other website.

Google Caffenine update index and process real time cod. Web 2.0, SMO & RSS become important for ranking. Linkheel work better on Caffenine. If linkwheels are implemented properly, they are completely safe to us on any site.

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Digital Marketing

Knowing Google Update improve ranking and website traffic. Today online business become popular for mostly people. SEO is part of Digital or web marketing. Google regularly updates its algorithm. Panda and Penguin Algorithm updates brings major changes than any other changes. See all major updates made by Google in 2013 and 2014.
Adwords is online advertising service that place advertisement copy at top or bottom or beside. Everyday several changes are made in adwords. Advertisers expect improvement in workflow efficiency, compaign planning, analysis, reporting, opportunity identification and testing.
If you want to survive with better ranking of your website in this competitive world, then you must follow seo tips and tricks. Content marketing become most important part of SEO. Content must be according to need of audience.  Regularly fresh content shows that site is alive or growing. Google updates rely on social signals as activee human curation of good content.

Social Media become important part for getting online traffic. People like to share information about product or service online through social networking sites like facebook, twitter, myspace, blogs and forums. Web traffic defines popularity of website. SMO compaigns are made to drive more traffic on your ebsite and attract customers.

Adsense are programs that are usd to create and place banner on website. To maximize your adsense income you should use as maximum possible traffic generating techniques. Quality content greatly effects on customers.

Sponsored links i.e. ppc they display advertisement when query matches advertisers keyword.

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Guest Blogging

Google penalize Guest Blogging

As google penalize all those networks that are responsible for spamming. Search Engine would penalize a large blogging network. Many SEO analyst thought it can be MyBlogGuest, yet it was not a selling link and network.

On March 19, Google decide to penalize MyBlogGuest. It no more ranks on Google. It was launched in 2009. In My BlogGuest there wwas open policy for links and it states that link would not followed.

Many industries were using MyBlogGuest to promote clients. Writers use it to sell links openly.However Paid Guest Post and No follow tag should be banned.

I think main reasons of getting targeted for penalizing MyBlogGuest is not focusing properly on content and it not ensure that all links had to be nofollow.

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Latest SEO tips and tricks

 

17 Latest SEO Tips and Tricks

1. Content is most important. Your content must be well written. It must be unique. You should add new content regularly. It will increase content on your website. Write as more content as you can. It has more chances to be indexed.
2. Keywords Management Create keyword phrase that is popular but it should not be most popular. Use keyword phrase in title. Use keyword in anchor text. Use different forms of keyword. You can also use synonyms of keyword. Keyword Density also matters for rank of your website actually it means how many times you use it in your website.Use <strong> and <em> tag for keyword phrases.
3. Long life of site also matters for its ranking. As it become old, it has more chances to get better rank.
4. Try to get links from reputable sites i.e. .edu and .gov. One or two links from these sites are equal to 10-12 links from other.
5. Try to get your keyword in Backlinks.
6. Use 301 http server redirect As this redirect is permanent and you can change you index to the new URL. Avoid 302 http server redirect. Spammers use this and this is temporary redirect.
7.Update your pages regularly.
8.You should keep your pages close to root directory. It depends upon high PR in your subdirectory.
9. Register a .com domain instead of others. Register a separate domain instead of subdomain.
10. Avoid using sound file as it cannot be indexed by search engines.
11.Don't use session ID's because when spider comes to your site it index your site as completely new URL.
12. Don't depend upon Adsense and Adwords to enhance your rank.
13.Don't link to link farms. Don't create pages of links. Don't get into link circles.Don't have broken links on your site.
14. Don't use robots.txt to ban large portion of your site.
15. Don't cloak websites. Cloaking means website view is different for user and for search engine.
16. Don't write flash only websites. They are not recognised by Search Engines.
17.Don't use frame tag. It is also not recognised by Search Engines.

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