Wednesday 11 June 2014

SEO is different from other marketer

SEO professional has unique skill. They have knowledge as well as creativity. Practices and experiences give them deep knowledge.
What SEO analyst  do:-
1. KEYWORD RESEARCH
Know success of keyword ranking and see traffic on that keyword. Target it and also make improvement in it.
2. ATTRACT VISITORS
Landing page is important to attract visitors. SEO know trick to convert visitors into subscribers and search traffic into revenue.
3. MAKE STRATEGY TO INCREASE SEARCH TRAFFIC
It requires experience to see difference between your organization and your competitors. Know strength of yours and weakness of your competitor.
4. MANAGE REPUTATION IN SERPS
Reputation management SEO is hard work in business. Online presence is important than anything else.

5. IMPROVE SEARCH TRAFFIC
Sometime Internal link structure, duplicate or thin content, page load speed, incorrect XML sitemap cause problem. SEO professionals solve all these types of problems
6. STUDY THE FACT WHEN DROP IN SEARCH TRAFFIC
Technical mistakes, seasonality, penalities affect traffic. SEO analysts uncover cause and build road map to repair the damage. SEO spend time in diagonising problem in this and solve it.
7. EARN AND BUILD LINKS
Today professional SEO know several tactics to do online marketing. Social media, embeddable widgets, content marketing and earn visibility that result in links and rankings.

Sunday 8 June 2014

Blogging

Blog is informational site on WWW. There were over 156 million public blogs on 16/2/2011. On 20/2/2014,there were 172 million blogs in tumbler and 75.6 million in wordpress.
The term "weblog" was firstly defined by Jombarger. Blogging gain popularity after 1999.
There are various types of blogs:-
1. Personal Blogs-written by an individual like personal diary
2. Microblogging-Post small pieces of digital content like text, picture, video, audio, links on internet etc.
3. Organisational blog-Blog can be used for business purpose to enhance communication and marketing.
Other types of blog include political blogs, health blogs, fashion blogs, travel blogs, educational blogs, music blogs, arts blog etc.
Ads on blogs become new trend to earn money online. Blog shows list of entries in reverse chronological order. Content is must for website. It depends upon website what type of content it need.Personal blog requires observations and reviews in its content. Business related blogs require marketing communication with consumers.
Comments are used to make website interactive. Some websites allow you to leave comment. Comments include tips and show how interesting your website is.
Blogging is good way to keep articles. In blogs , feeds are used as actually that is a function of special software that allows "Feed reads" to access a site automatically looking for new content and post update about that new content to another site. Blogroll provide list of links to webpages to author that are of similar interests. Feed is XML content that is updated regularly. It discover new item automatically and download them to read.
It is important to manage comments. It is quite interesting and link important comments to your blog. It is important to verify that person who is commenting on your website. Permalinks are permanent links to your blog post that is used by another blogger to link to your website.

Blogging Tips

It is difficult to start a new blog. Some bloggers discouraged because of the lack of comments or visits and may get off. There is competition among millions of bloggers, you want to be one of the few hundred thousand blogs that are actually visited. Following are some tips that let you to be a good blogger.
  1. Post regularly. A Post  can be of 300-400 words with videos or photos otherwise write post of 600 or more words. The information in post must be worthy.
  2. Don't put 'subscribe' and 'vote me' links all over the front page until you have people that like your blog.
  3. If possible, use a clean and simple theme.
  4. Have fun blogging, comment on other peoples' blogs. 
  5. Use catchy titles that is humorous or like asking a question. Your aim should be that reader click on title. 
  6. Use Twitter, Google+, Facebook to share your post and make it viral. Use other platforms that are being used by your competitors. 
  7. Your audience give their precious time to read your post so build relationships with them. Reply comments on your post and who share your post thanks them. 
  8.  Update your blog regularly at least once a week.

Thursday 5 June 2014

Panda 4.0

A new Panda Algorithm was released named Panda 4.0. Panda 4.0 update effects 7.5% of english queries to a degree as it is made to target spammy queries.
It is not same as other Google Spam algorithm 2.0 or any penguin. Google rather than confirming start rolling updates.
On Google release spam algorithm or payday loan algorithm. Spam Algorithm is international rollout payday loan,viagra are targeted by spam algorithm. It impacts about 0.2% on english queries. It is made to target spammy queries. Original payday loan algorithm launched just about a year ago on June 11,2013.
Google 4.0 was a powerful update that impact has been fascinating to analyze and also impacted many sites across the web.
Websites get hit by Google 4.0 in first week. Panda is designed to remove low-quality content from Google’s search results. Panda 4.0 aims to filter out “thin” content from top rankings. Some companies note press release may get big hit.
Top Press Release sites are checked if they lost any SEO visibility on a large scale since Panda 4.0 hit, and PRWeb.com, PR Newswire, BusinessWire and PRLog all seem to have lost significant rankings in Google.
The only way to really know if any update has hurt or helped you is to look at your search-driven traffic from Google, rather than particular rankings or lists like this, which have become popular after Google updates. If you’ve seen a significant increase, you’ve probably been rewarded by it. A big decrease? Then you were probably hit.
Panda 4.0 has officially hit the Google search results.
The Panda algorithm was designed to help boost great-quality content sites while pushing down  low-quality content sites in the search results. It always target scraper sites and low-quality content sites in order to provide searchers with the best search results as possible.
Panda 4.0, which Google and Matt Cutts confirmed began rolling out may 20,2014 has definitely caused some waves in the search results.
With the payday loans refresh impacting extremely spammy queries and Panda targeting low-quality content, some webmasters could potentially get hit with both of these or by just one or the other.

Analytics Panda 4 Launch
 Even payday loans and also a big Panda update, And still, some people are waiting for that big Penguin refresh.
Google has said previously that they try not to throw multiple updates at once or within a very short period of time, so it is interesting that they pushed out two completely unrelated updates – although updates that could both impact some the same sites – within a couple of days.
Releasing two back-to-back updates makes it a lot harder for webmasters to analyze the changes and what specifically was targeted in these updates, and could affect Google's ability to evaluate how well (or not) the two updates worked.
Panda first blazed onto the scene in february 2011 , and was believed to be Google's response to criticism of how well content farms were ranking. Google later announced that they internally called it the big Panda update, after Navneet Panda, the Google engineer who created it.
It is not a surprise if rank of your website drop due to Panda 4.0 – especially sites that have  low quality content. Definitely we will see more results in the next few days as webmasters and SEO professionals have a chance to evaluate the changes and what might have caused sites (either their own or competitors) to either rise or fall in Google's search results.

 
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