The term "Web
2.0" was first coined in January 1999 by Darcy DiNucci, a consultant
on electronic information design. This system
breaks the old model of
centralized Web sites and moves the power of the Web/Internet to the desktop. O'Reilly Media and MediaLive hosted the first
Web 2.0 conference in 2004, then it get popularity . Netscape framed "the
web as platform". Bloggers and by technology journalists were chamiopns of
web 2.0 in beginning. Web 2.0 sites allow users to do many more things other than retrieve information. User not only read
but also can write or contribute to the content in friendly manner. Cloud
computing is an example of Web 2.0 because cloud computing is simply an
implication of computing on the Internet. Web 2.0 offers all users the same
freedom to contribute.Features of web 2.0 include:Folksonomy- It allows users to collectively classify and find
information for free.Rich User Experience- dynamic content; quick response to
user input
User as a Contributor- information flows two ways between
site owner and site user by means of evaluation, review, and commenting
Long tail- services offered on demand basis; profit is
realized through monthly service subscriptions more than one-time purchases of
goods over the network
User Participation - site users add content for others to
see
Basic Trust - contributions are available for the world
to use, reuse, or re-purpose
Dispersion - content delivery through file sharing and
permalinks
Mass Participation
Social networking sites
User created Web sites
Self-publishing platforms
Tagging
Social Bookmarking
Search
Finding information through keyword search.
Links
Connects information together into a meaningful
information ecosystem using the model of the Web, and provides low-barrier
social tools.
Authoring
The ability to create and update content leads to the
collaborative work of many rather than just a few Web authors.
Tags
Categorization of content by users adding
"tags" — short, usually one-word descriptions — to facilitate
searching, without dependence on pre-made categories
Extensions
Software that makes the Web an application platform as
well as a document server. For example- Adobe Reader, Adobe Flash, Oracle,
ActiveX, QuickTime etc.
Signals
Web 2.0 is described in three parts:
RIA —Rich Internet Application. It defines
the experience brought from desktop to browser whether it is from a graphical
point of view or usability point of view. Some buzzwords related to RIA are
Ajax and Flash.
WOA —Web-oriented
architcture is a key piece in Web 2.0, which defines how Web 2.0 applications
expose their functionality so that other applications can integrate the functionality providing a set of
much richer applications. Examples are feeds, RSS, Web Services, mash-ups.
Social web —
defines how Web 2.0 tends to interact much more with the end user and make the
end-user an integral part. The social Web consists of a number of online tools
and platforms where people share their perspectives, opinions, thoughts and
experiences. Web 2.0 applications tend to interact much more with the end user.
The client side
technologies used in Web 2.0 development include Ajax and Java Script frameworks
such as YUI Library, Dojo Toolkit,
MooTools, jQuery, Ext JS and
Prototype Javascript Framework.
The server side technologies are PHP, Ruby, Perl, Python, Enterprise Java
and Microsoft.NET Framework.
Web 2.0 in Marketing
Web 2.0 offers an opportunity to engage consumers for
marketers. Web 2.0 tools are widely used
to collaborate with consumers on product development, service enhancement and
promotion by marketers. Companies can use Web 2.0 tools to improve business
relations with both its business partners and consumers. Among other things,
company employees have created Web sites that allow users to add, delete, and
edit content — to list answers to frequently asked questions about each
product, and consumers have added significant contributions. Web 2.0 offers
financial institutions abundant opportunities to engage with customers. Networks
such as Twitter, FB become common for spreading messages.
Linkwheel, a tool for any website use for submitting
content to web 2.0 platforms. It is use for web promotion. It link content with
main site.
As web 2.0 is use
to take backlinks for your website. Your website get link with othr websites.
Linkheel remains because of domain
authority, free to host website & RSS to get good result.
Linkwheel has web 2.0 platforms i.e. free blogger or
website with content ,video and RSS sites.
It improves ranking by making a real looking linking pattern when
search engine crawls and site get links from other website.
Google Caffenine update index and process real time cod.
Web 2.0, SMO & RSS become important for ranking. Linkheel work better on
Caffenine. If linkwheels are implemented properly, they are completely safe to
us on any site.
